Seriously Looking at Cover Letters

COVER LETTERS

Never submit any resume without a cover letter. The cover letter is a brief introduction to your resume. It is a way for you to convey particular information about yourself that may not be covered in a resume. Cover letters can be prepared in a variety of ways to accomplish different tasks. A cover letter can be targeted t oward a particular job posting, a networking opportunity, or a cold mailing. Let’s look first at some
basic “do’s” and “don’ts” in writing cover letters.  (Note that these are recommendations from one author and not intended as the "only way")

Cover Letter “Do’s”

• Address your letter to a specific individual.
• Send an original letter to each employer.
• Use simple language, action verbs, and keep it brief and to the point. Eliminate all unnecessary words and be sure to check for any repetitive wording.
• Write targeted cover letters that are unique to each situation.
• Refer to the job requirements and relate them to your skill set.
• Keep your letter brief and never go beyond one page! Each paragraph should have three to four sentences at the most.
• Tell the employer how you can meet his or her needs and contribute to the company.
• Refer to specific achievements and accomplishments and set yourself apart from other job seekers.
• Make sure your letter answers the question that the employer will be asking while reading your letter: “Why should I hire this person?”
• Never bring any negative tone into a cover letter.
• Be sure you are providing all contact information, such as home phone, cell phone, and email address.
• Keep any e-mailed cover letter shorter and more concise than a letter being postal mailed.

Cover Letter “Don’ts”

• Don’t send a resume without a cover letter.
• Don’t use a sexist salutation, such as “Gentlemen” when answering a blind ad.
• Don’t waste your first paragraph by writing a boring introduction. Use the first paragraph to grab the employer's attention; give the employer the reasons you are qualified for the position.
• Don’t use such clichés as “Enclosed please find my resume” or “As you can see on my resume enclosed herewith.” Employers can see that your resume is enclosed; they don’t need you to tell them. Such trite phrases just waste precious space. And don't use pleonasms (wordy phrases), which also waste space.
• Don’t depend on the employer to take action. Request action. Request an interview, and tell the employer when you will follow up to arrange it. Then, Do So. It is imperative that you follow up. You will greatly increase your chances of getting interviews if you call the employer after writing instead of sitting back and waiting for a call. Those who wait for the employer to call them will generally have a long wait.
• Don’t send a cover letter that contains any typos, misspellings, incorrect grammar or punctuation, smudges, or grease from yesterday’s lunch.
• Don’t rehash your resume. You can use your cover letter to highlight the aspects of your resume that are relevant to the position, but you’re wasting precious space -- and the potential employer’s time -- if you simply repeat your resume.
• Don't forget to personally sign the letter, preferably in black ink.

Simply put, your letters should tell the reader why you are writing, what position you are applying for, what you have to offer, and why this organization is of interest to you. You should close any letter by advising them of your intention to call them in several days, to arrange further discussion of employment opportunities.

Why are you writing - Let the reader know what has prompted you to communicate with them. Was it something you read or heard, if so, paraphrase the content. If your correspondence is in regards to an advertisement, clearly indicate what position you are applying for and where the advertisement was found.

Promise a benefit - Specify special skills, training, or educational experience that may increase the reader’s interest in you. Cite a particular example of a recent accomplishment in a way that will wet the reader’s appetite and help him/her see the benefits that you can bring to the company.

Refer to your particular interest in an organization - Here is an opportunity for you to tell them where your special skills can best be put to use. Through the use of words, create a picture that will actually assist the reader in imagining you as a member of their team.

The closing - This area provides the writer with an opportunity to control further communication and follow through between the writer and the recipient. Always make certain to request an interview. Give an approximate time in which you will contact the company. Never ask them to contact you at their convenience (with exception to executive recruiters and blind ads).

Although a cover letter is not intended to land you the job, it most definitely can either increase or hurt your chances of your resume being read.